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playing.company launches beta: build games by describing them – with the price shown before you confirm
The browser platform turns an idea into a playable game, shows the total price in credits up front and returns the credits if a build fails
6 November 2026 – The team behind playing.company launched the beta of its platform on 6 November, where people build their own games in the browser without coding: describe the idea, play the game, extend it later. The Claude API from Anthropic runs behind the scenes.
How it works: users describe their game, pick one of nine genres plus scope and style, and see the total price in credits before they confirm. If a build fails, the reserved credits are returned automatically. Finished games can be played and shared by link. Later changes are made by chat and cost 1, 8 or 25 credits depending on size.
Game text is available in 20 languages. Translations are produced by AI and may contain errors. AI-generated content is labelled (EU AI Act, Art. 50).
“Building games and earning money with them should be as easy as writing an email,” says Markus Wimböck, founder of playing.company.
Facts at a glance
- Launch: beta since 6 November 2026 at www.playing.company
- Games: 9 genres, game text in 20 languages, play and share by link
- Pricing: free plan with 40 credits per month; paid plans from €9.99 per month; credit packs from €9.99; Play Pass €5.99 per month for playing. See pricing.
- Youth protection: accounts from age 16, content suitable for ages 12 and up
- Note: the beta may contain errors; prices and features may change before the official launch.
About playing.company
playing.company is a game maker that runs in the browser. Users describe an idea, pick one of nine genres plus scope and style, and see the total price in credits before confirming. Failed builds are refunded. Game text is available in 20 languages. playing.company is a project of Explore Saudi Arabia Ltd, London.
Media contact
Markus Wimböck, founder
markus@explore-saudi.com
Explore Saudi Arabia Ltd, 128 City Road, London EC1V 2NX, United Kingdom
Screenshots, logo and test access for editors on request.